top of page

Launching a new service, GrabGroupBuy

  • In January 2021 Grab decided to take a bet on the new grocery model sweeping across China - community buying

  • A team of 8 was tasked with launching Grab Group Buy (GGB) in 4 months

  • I started by designing an ideal user experience, including order management for community leaders, working alongside PMs and engineers to understand timelines, feasibility and constraints

  • GGB launched in 2021 in Bogor, Indonesia with 50 community leaders and we continued to iterate on our MVP over the next 4 months, introducing new features like Leader Discovery

Grab-GGB.png
GrabExpress-2.jpg
nico-smit-NFoerQuvzrs-unsplash.jpg
GGB-06.png
bernard-hermant-nHRXNv2qeDE-unsplash.jpg
GGB-01.png
kseniia-ilinykh-62JneRv7jW4-unsplash.jpg
GGB-02.png
falaq-lazuardi-sz_HNuWzEf4-unsplash.jpg
GGB-03.png
GGB-05.png
GGB-04.png
bottom of page